Finance

Celebrate Unity and Heritage: The U.S. Soccer x Levi's Collection

A Fusion of Sport and Style: The New Levi's Capsule

This exclusive collection features a range of classic Levi's items, including essential ringer tees, versatile jean shorts, stylish bandanas, and a practical tote bag. Each piece is infused with a patriotic red, white, and blue color palette, reflecting American pride. The collection's standout items are three distinct denim jackets: a light wash, a deep indigo, and a vibrant red. Every jacket proudly bears the U.S. crest. The indigo jacket, crafted in Levi's signature Type I silhouette, further distinguishes itself with a meticulously embroidered map of the United States on the back, accompanied by the heartfelt phrase "Sweet Land of Liberty." Prices for these unique pieces vary from $30 to $200.

Embracing Diverse Narratives: The Kids of Immigrants Collaboration

To bring this campaign to life, Levi's enlisted Daniel Buezo and Weleh Dennis, the visionary co-founders of the Los Angeles-based streetwear brand, Kids of Immigrants. They modeled the collection in a series of striking photographs and a captivating short film. Buezo and Dennis established their brand a decade ago to honor the compelling narratives of first-generation immigrants like themselves; Buezo's family originates from Honduras, while Dennis's roots are in Liberia. For them, the opportunity to represent the rich cultural mosaic of the nation—especially with a U.S. soccer roster featuring players of diverse descents from Nigeria, Suriname, Brazil, and Ghana—while partnering with a revered American heritage brand like Levi's, was an opportunity not to be missed.

The Unifying Spirit of Soccer and Immigrant Identity

Buezo emphasizes the significance of this collaboration, stating that first-generation Americans have always been part of these cultural spaces, though perhaps not always recognized in this way. He believes that Kids of Immigrants, and indeed immigrants themselves, embody a significant aspect of soccer's culture. He notes the beautiful diversity within national teams, where players representing various countries often have backgrounds spanning different global regions. The U.S. will co-host the tournament with Mexico and Canada, with games even at the stadium bearing the Levi's name. Buezo, despite typically following the World Cup only every four years, fully grasps the event's immense importance. For him, the World Cup serves as a powerful equalizer, bringing nations together, a sentiment he feels strongly aligns with the message of Kids of Immigrants.

A Message of Pride: 'Immigrant' in a Modern Context

In the current social climate, the term "immigrant" has become increasingly politicized, particularly with ongoing discussions around issues such as ICE operations across the country. However, for Buezo, embracing and proudly proclaiming this identity in 2026 is more crucial than ever. This is especially true when presented with such a significant platform as the U.S. Soccer and Levi's campaign. He expresses deep satisfaction that these venerable American heritage brands truly represent and stand for the collective identity of all Americans, reflecting a spirit of inclusion and unity.

New York City is a vibrant hub for omakase sushi, offering an array of exclusive culinary experiences. This comprehensive guide delves into several of the metropolis's premier omakase establishments, each distinguished by its unique philosophy, masterful chefs, and a dedication to delivering an unparalleled dining adventure. From acclaimed Michelin-starred destinations to more intimate, understated gems, these venues collectively define the pinnacle of chef-selected sushi artistry in the Big Apple, providing discerning diners with unforgettable gastronomic journeys.

Omakase, a Japanese tradition meaning "I'll leave it up to you," empowers the chef to curate the entire dining experience, showcasing their expertise in selecting the finest ingredients and employing meticulous techniques. Diners can anticipate an impressive selection of seafood, often flown directly from renowned markets like Tokyo's Toyosu, complemented by premium ingredients such as uni from Santa Barbara and scallops from Hokkaido's icy waters. A typical omakase meal elegantly unfolds through various courses, including pristine nigiri, delicate sashimi, and occasionally a handcrafted roll or a rich futomaki. The experience might also feature expertly marinated raw fish or a surprisingly light tempura, ensuring that no two meals are ever identical and maintaining an element of delightful surprise.

Over the past decade, New York City's omakase landscape has undergone an extraordinary expansion. Establishments such as the elevated Yūgin, the two-Michelin-starred Sushi Noz, and the three-Michelin-starred Sushi Sho have become some of the most coveted reservations in the city. In New York, omakase transcends a mere dinner; it is an elaborate, precise, and often lavish experience, frequently enhanced by sake pairings that further elevate the cost and sophistication of the evening. Some venues emphasize grandeur and theatrical presentation, while others prefer a more serene, minimalist aesthetic, prioritizing traditional Japanese dining principles. Given the abundance of exceptional choices, even seasoned sushi enthusiasts benefit from a curated guide.

Sushi Noz, a two-Michelin-starred restaurant on the Upper East Side, has consistently delivered an exceptional omakase experience for eight years. Helmed by Hokkaido-born Chef Nozomu Abe, the establishment is renowned for its skillful precision and a tranquil, almost sacred dining space. The interior, anchored by a 200-year-old hinoki counter, is deliberately minimalist, reflecting the subtle elegance of the meal itself. The culinary journey commences with otsumami—a selection of hot and cold small plates—followed by 12 to 15 pieces of nigiri, miso soup, Chef Noz's signature tamago, and a seasonal fruit dessert. This commitment to an unembellished, pure experience distinguishes Sushi Noz as a timeless destination for sushi purists.

Yūgin, situated on the 37th floor of the General Motors Building, within Coco’s at Colette, launched in October 2025. This esteemed omakase counter has quickly gained recognition for its breathtaking views of Central Park and its outstanding cuisine. Chef Yugin Zubco, a protégé of the renowned Masa, orchestrates a spectacular dining presentation for guests. Each evening features two seatings, where meals are served on bespoke ceramic plates, contributing to an overall ticket price of $475 per person. Yūgin's unique combination of visual splendor and culinary excellence has solidified its position as one of New York City's most ambitious and acclaimed omakase destinations.

Sushi Sho, which opened in March 2024, has rapidly earned significant critical acclaim, including three Michelin stars. Led by Chef Keiji Nakazawa, an industry veteran with extensive experience across 30 restaurants, this Midtown establishment offers an exquisite 20-course set menu. The menu features a strong emphasis on Japanese fermentation techniques and is priced at $450 per person, with an additional okonomi option for personalized selections. While the meticulously crafted fish and the elegant hinoki counter are visually captivating, the restaurant maintains a strict no-photography policy, providing a welcome respite from the pervasive use of cameras often seen in other high-end dining venues.

Yoshino's relocation from Nagoya to New York City sent ripples through the international sushi scene. Now established in a highly anticipated Bowery location, the acclaimed itamae Tadashi “Edowan” Yoshida radiates quiet confidence and masterful skill. His culinary prowess is evident in his precise knife cuts, executed with blades crafted by Katsumi Sakashita in Saga Prefecture. The high-end NoHo sushiya, known for its refined atmosphere, features an omakase counter made from a 300-year-old Japanese cypress tree, creating a truly inspired dining environment where guests can savor both sushi and cooked dishes, accompanied by fine Japanese sake.

Jōji, nestled within the One Vanderbilt skyscraper in Midtown East, offers an unexpected yet tranquil sushi experience near Grand Central. This intimate, upscale 18-seat omakase spot, conceptualized by George Ruan and Wayne Cheng and backed by culinary mogul Daniel Boulud, features a curated soundtrack of hushed rap music. As expected from two Masa veterans, the menu is a tribute to fish, prepared with technical precision and subtle enhancements like caviar or shiso flowers. With a bar magnate as a partner, Jōji also boasts an impressive selection of superb sake and wine, completing a sophisticated dining offering.

Sushi Ouji, co-founded by Emily Li—one of the few female omakase counter owners in New York City—and Chef Ben Chen, opened in early 2024. Located below street level on SoHo’s Prince Street, this 12-seat establishment echoes Tokyo's underground dining scene, offering a more accessible omakase experience. The restaurant has quickly become a favorite among food enthusiasts and the fashion set, with its intimate ambiance, a 14-course menu focused on high-quality fish (eschewing Instagram-driven trends like caviar bumps), and relatively reasonable prices. These attributes have earned Sushi Ouji a coveted spot on the NYT 100 Best Restaurants List for 2025.

Noz 17, the Chelsea counterpart to Sushi Noz, operates with an independent spirit while honoring tradition, delivering an exceptional Edomae-style experience distinct from its uptown predecessor. Chef Junichi Matsuzaki crafts a daily-changing menu inspired by micro-seasons, primarily focusing on nigiri, interspersed with delightful surprises such as steamed shiitake, presented in an innovative order that keeps diners eagerly anticipating each course. The interiors, designed by Kyoto-based firm Sankakuya, showcase the simplified, elegant beauty of sukiya architecture. With a price point of $195, Noz 17 offers a more approachable entry into high-end omakase.

Sushi Koju recently debuted at the Ace Hotel Brooklyn, drawing Manhattanites across the bridge with its innovative offerings and appealing price of $165 per person. Led by Chef Kevin Garrison, who previously honed his skills at the acclaimed Zo Hanare in Los Angeles, this plant-filled Brooklyn eatery brings a contemporary twist to traditional omakase. Diners can expect bolder flavors beyond the conventional soy-and-wasabi pairing, presented with artistic flair. In contrast to some of the city's quieter omakase venues, Sushi Koju integrates a curated vinyl music program, influenced by Japanese listening bars, adding a unique auditory dimension to the dining experience.

Icca, with its prime Tribeca location and discreet entrance, belies the Michelin-starred experience awaiting within. This establishment caters to the quiet-luxury demographic, featuring an Italian Kappo experience at the bar before guests proceed to Kazushige Suzuki’s main stage. The former head chef of Tokyo’s renowned Sushi Ginza Onodera enchants New York diners with a $495-per-head omakase, featuring fish air-shipped from Japan and traditional Edomae-style sushi brushed with nikiri. Creativity is further expressed through David Herbstman pottery and dishes like Hokkaido hairy crab, adding unique elements to the sophisticated menu.

Kosaka, an elegant one-Michelin-star restaurant in the West Village, is a favorite among sushi purists who appreciate a touch of theatricality. Here, Chef Masatomo Soma masterfully demonstrates Japanese artistry and technique. The omakase journey unfolds through a series of seasonal otsumami, sashimi, sushi, soup, and dessert, with the ichimatsu presented as a work of art. The menu also features smoky, creamy aburi (flame-seared) sushi, including shrimp topped with uni and Miyazaki beef adorned with caviar. Guests might even find themselves purchasing handcrafted cups, potentially adding to the bill, which is $295 at the 12-seat counter or $270 at a table.