Fashion

Bella Hadid's Orebella Expands with New Body and Hair Parfum Mists

Orebella, the distinctive fragrance brand spearheaded by Bella Hadid, is poised to introduce an innovative range of body and hair parfum mists. This expansion underscores the brand's commitment to integrating fragrance seamlessly into daily life, offering a more versatile and effortless aromatic experience. The collection, featuring three novel scents, continues Orebella's signature alcohol-free, bi-phase formulation, now in a lighter, hydrating format. Since its inception in 2024, Orebella has demonstrated remarkable growth, achieving eight-figure revenues and expanding its global footprint to over 2,000 retail locations, reflecting its unique approach rooted in personal connection and a skin-first philosophy.

Orebella's Latest Innovation: Enhancing Daily Rituals with New Fragrance Mists

In a significant development for the beauty industry, Bella Hadid's burgeoning fragrance label, Orebella, officially unveiled its latest product line: an exquisite collection of body and hair parfum mists. These eagerly anticipated additions are scheduled for a grand debut in the United States on April 10th, followed by their exclusive release in the United Kingdom through the esteemed Selfridges on April 12th. Hadid, the visionary founder, articulated to Vogue Business that this venture transcends mere product proliferation; it represents a thoughtful exploration into how scent can more intimately and generously enrich an individual's everyday moments. She revealed that the inspiration for these mists stemmed directly from her personal use of Orebella's existing skin parfums, which she liberally applied across her body and hair post-shower and throughout the day. This led to the conception of a lighter, more adaptable version, specifically engineered for dynamic daily routines.

Each of the three new mists, individually priced at $39, introduces a trio of captivating scents. These can be savored independently or harmoniously layered with Orebella's current six-scent portfolio. Adhering to the brand's core principles, these mists uphold an alcohol-free, bi-phase structure. However, they boast a refined, lighter composition, enriched with botanical waters for enhanced hydration—including rose water in the 'Gardenia's Whisper' variant, coconut water in 'Golden Brûlée', and orange blossom in 'Nectar Dew'. Hadid emphasized that every minute detail in their creation serves a deliberate purpose. Since its successful launch in 2024, Orebella has celebrated consecutive years of double-digit sales growth, with revenues now soaring into the eight figures. This impressive trajectory is largely attributed to the brand's strategic international expansion and a series of impactful collaborations. Orebella's products are now accessible in over 2,000 stores worldwide, bolstered by key retail alliances with Ulta Beauty across the US, Mexico, and the Middle East, as well as Douglas and Nocibé in Europe, and Selfridges alongside Brown Thomas in the UK and Ireland. The recent introduction of 'Jasmine Blues' parfum marked a monumental success, more than doubling its first-week sales compared to any prior releases. Hadid actively leads the brand, collaborating with general manager Alison Romash, a former GM/VP at L’Oréal Group for Nyx, and working closely with master perfumers Jérôme Epinette of Robertet and Clement Gavarry of Firmenich to meticulously craft each unique fragrance. Together, this dedicated team harbors ambitious plans for Orebella's bright future.

The Essence of Connection: A Brand Forged in Authenticity

Orebella stands as a testament to the power of authenticity and personal connection in a saturated market. Bella Hadid's journey from a personal quest for non-toxic formulations due to her battle with chronic Lyme disease, to the creation of a thriving fragrance empire, offers a compelling narrative. The brand's 'skin-first philosophy' and its iconic 'shake-to-activate' mechanism are more than mere product features; they are invitations to a mindful ritual, grounding consumers in a moment of sensory engagement. This commitment to genuine interaction extends to its partnerships, built on friendship rather than transactional gain, and to Hadid's hands-on approach in engaging with her community. Orebella's success is not just in its financial achievements but in its ability to foster a deeper, more meaningful relationship between individuals and their chosen scents, proving that true resonance comes from a place of care and intention. The brand's future trajectory, whether expanding into new categories or deepening its existing offerings, will undoubtedly remain anchored in this core belief—that fragrance is not just about smelling good, but about feeling good, connected, and truly oneself.

Thom Browne's Collaborative Launch: A Confluence of Style and Sport

In anticipation of Easter weekend, designer Thom Browne orchestrated an intimate assembly of notable individuals, encompassing artists, trendsetters, athletic enthusiasts, and sneaker aficionados. The occasion was a toast to the newly unveiled partnership between Thom Browne and Asics Sportstyle, along with its accompanying photographic journal, 'The Working Hour'.

The event, hosted at the Pierre Augustin Rose Gallery in SoHo, was graced by numerous loyal patrons of the brand, including esteemed personalities like Patrick Ball of 'The Pitt', Amy Fine Collins, Joe Holder, Indira Scott, Ella Emhoff, and Jessica Joffe. Attendees, many sporting complete Thom Browne runway ensembles, mingled while enjoying chilled flutes of Krug champagne or refreshing glasses of Evian water. Actor Diego Rodriguez, celebrated for his Olivier Award-nominated performance in 'Evita', remarked on the visual spectacle, stating, 'Who needs appetizers when you can visually feast on these outfits? I appreciate being able to indulge in the fashion world between my travels and performances, and Thom truly excels at his craft.'

Set against the understated decor of the loft, a gathering of grey-suited guests convened to delve into the origins of this unique collaboration. Canadian writer and filmmaker Durga Chew-Bose moderated a discussion featuring Browne, photojournalist Robbie Lawrence (who contributed to 'The Working Hour'), and artist, curator, and author Aaron Stern. Browne, a lifelong sports enthusiast and runner, shared his perspective: 'This partnership deeply resonated with me. It embodies my creative interpretation and everything I've pursued in design over the past 25 years.' Lawrence added, 'The entire concept, along with Aaron’s fresh perspective, has been an intriguing journey of mutual trust in our creative endeavors.' Stern affirmed their sentiments, noting, 'I find the question 'What's the inspiration?' often unnecessary, as the work frequently speaks for itself.'

As the moderated discussion concluded, the gallery walls briefly transformed, projecting a dynamic short film version of 'The Working Hour'. The film depicted Browne himself traversing New York alongside models clad in the Thom Browne X Asics collection. Following the presentation, as the venue resumed its lively hum, brand ambassador and in-house model Jaylon Dawson, a two-year member of the Thom Browne family, raised a glass to 'a truly exceptional and superior evening.' Dressed in the label’s distinct uniform of a sports coat, skirt, and long socks, they expressed their eagerness: 'I can't wait to wear these new sneakers and explore the city in them.'

This event highlighted the successful fusion of high fashion and athletic wear, demonstrating the power of creative collaboration to produce innovative and resonant work. It also underscored the idea that true artistry often transcends verbal explanation, allowing the creations themselves to convey their profound meaning and impact. By bringing together diverse talents and perspectives, Thom Browne not only celebrated a new product line but also fostered an environment where appreciation for design, sport, and visual storytelling could flourish, inspiring attendees with a blend of elegance and active lifestyle.

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Zendaya's Potential Met Gala 2026 Fashion Choices

With the highly anticipated 2026 Met Gala on the horizon, all eyes are on Zendaya and the fashion choices she might make. Her established reputation for unforgettable red carpet ensembles, meticulously curated by her stylist Law Roach, fuels intense speculation about what she will wear. Considering her previous iconic looks, such as her Joan of Arc-inspired Versace gown from 2018 and last year's Louis Vuitton zoot suit, the anticipation for her interpretation of the "Fashion is Art" theme is particularly high.

Many fashion commentators are suggesting several exciting possibilities for Zendaya's attire. One prominent idea is a focus on the body, aligning with the "Costume Art" exhibition's emphasis on form, potentially leading to a sculptural piece from designers like Comme des Garçons or a sleek Jean Paul Gaultier catsuit. Another popular prediction is the revival of a vintage runway look, a signature move for Zendaya and Roach, with archival Mugler designs from the 90s or an Iris van Herpen skeleton dress being strong contenders, showcasing her ability to pull off exceptionally avant-garde styles. Additionally, the possibility of a custom-designed gown is always a strong one, perhaps a dramatic Maison Margiela creation or a sculptural Loewe dress, allowing for boundless creativity and experimentation, or even a nod to pop culture history by channeling an iconic costume from film or television.

Ultimately, whatever Zendaya chooses to wear, it is expected to be a groundbreaking artistic statement that perfectly embodies the spirit of the Met Gala. Her consistent ability to blend high fashion with thematic relevance, often incorporating an element of performance, sets her apart. The fashion world eagerly awaits to see how she will once again elevate the red carpet, leaving an indelible mark on contemporary style and inspiring future trends.

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